Softer is about well-being, time well spent and above all, our humanity expressed through a soft strength which we relate to values such as warmth, stillness, authenticity, empathy, respect, and balance. Distinct from the increasing acceleration of digital culture, softer creates spaces that are sensorial and enriching, spaces to come back to yourself.
As part of our ongoing collaboration with Arper we orchestrated the translation of the Softer Concept into the Milano booth and the communication. We worked with Maio Architects to develop a new interpretation of their Design Concept for Arper’s booth but with a softer approach. For each vignette we defined a different expression for a softer space based on Arper’s environments: co-working, lounge, learning space, library, office, home, lounge, meeting rooms, outdoor, and restaurant. To do so, we designed the mood, furniture display and background color of the vignettes and worked with Leandro Favaloro to define Styling that helped stage an empathetic and human experience of our environment.
As tribute to Catifa, which we consider the seed of the Softer idea, we designed an expressive installation at the entrance of the booth as a statement and introduction to the theme. Last but not least, for the News catalogue and web we defined the concept, art direction of photography, and texts for existing/new products.
We directed and orchestrated all of these elements (concept, architecture, vignettes, styling, graphics, text) to generate an atmosphere that is emotional, poetic, and evocative.
The Paravan Collection’s robust modularity is amplified by a set of accessories that add an additional layer of use and personalization to the streamlined system of panels.
Paravan’s carefully composed geometry functions as a clean backdrop for collecting and exhibiting personal items or objects of inspiration, adding a personal touch to the minimal system.
Planesit extends its offering of superlative comfort and ergonomic support for workplace seating with an updated stool version of the streamlined chair.
This new stool version is created with a 5-spoke base that gives greater stability to this agile, mobile seating option designed for active, dynamic, and creative workstations.
The Cila Go collection expands the possibility of modular seating once again with the introduction of a new 5-way base. Anticipating the ever-expanding needs of the Learning Sector and contract context, Cila Go offers a complete seating, storage, and optional table surface system that is mobile, easy, and complete.
High performance in a quiet gesture, the stacking chair has grown up. The Stacy collection is inspired by classical architecture in colors that evoke structural materiality—brick, rust, sandstone, marble, iron—yet remains visually and physically lightweight. Discrete and distinguished, Stacy lends sophistication to modular seating needs.
The distinguishing feature of the Cycla armchair is its backrest: the curved silhouettes of the frame, which also delineate the armrests, defines a back element that widens gently at the top, graphically replicating the shape of a blooming flower.
The Cycla armchair is stackable and is suitable for both residential and contract settings. Backrest and legs in extruded aluminium and seat in die-cast aluminium. Interwoven with weather-proof polyester rope.
Allsize tables are highly customizable both in terms of heights and table top dimensions. There will be also an extendible version.
The top in painted aluminium presents a particular stone effect finishing.
The legs are in die-cast aluminium, frame and supports in extruded aluminium.
An architectural interpretation of aerial views of open fields characterized by intersecting shapes. Tones, and materials framed with slim metal profiles.
Campos is a mirror collection with near infinite compositions and expressive possibilities to furnish both home and hospitality spaces with essential lines and noble finishes.
Compact armchair, reduced dimensions, Emily is the perfect companion for the sofa without stealing the scene.
Its rounded shape, completely padded in the soft and enveloping backrest, revisits the typical shell shape in a contemporary key.