Arper’s Milano booth this year represents what Arper calls “the Project of Living”, a bigger umbrella of how Arper can meet people’s and the planet’s needs broadly across the company’s initiatives.

We designed the central display dedicated to the launch of Catifa Carta, the new product scenes including the styling concept for each scene, and the social areas.

On the Booth Architecture

Maio Architects reduced the architecture to an absolute minimum of impact by using large fabric panels as support for videos, reusing the reception from previous years, and a floor that will be recycled. We then designed the central area as an abstract landscape featuring the different moments of the life circle of PaperShell paper, emphasizing Arper's latest step on its Sustainability path. That central area was then surrounded by evocative scenes presenting the new collections.

We conceived each scene as a specific moment of the Project of Living, backed by custom made audiovisuals reflecting architecture, moments of connection with nature and moments of life, which were then Art Directed by Clase Bcn. 

Finally, we developed a styling concept that echoes the central area’s focus on sustainable materials which was then further developed with Leandro Favaloro. A social area composed by a café and event space, a restaurant, and a private meeting room occupy the back of the space.


Art Direction and Styling Concept: Altherr Désile Park
Styling: Leandro Favaloro
Architecture: Maio Architects
Audiovisuals and graphics: Art Direction Clase Bcn
Photos: Stefania Zanetti, José Hevia, Salva Lopez, Altherr Désile Park