MDH wanted to take a step further, rebranding itself through new products and Brand Image.
Lievore + Atherr Desile Park created “A Personal Space” combining several collections designed for use alone or together, and created the imagery.
A curtain is an evocative object that makes a space soft and warm while protecting it. It fills the room while remaining light – permeable yet permanent, sophisticated yet delicate. A curtain is also a sustainable solution because it is all about minimising materials. Telon is a curtain that hides it from view and reveals a cupboard, a vanity unit, a work area or multimedia space, or even all these things together. Novel is a metal frame that can be completed with shelves, closet poles, lighting and accessories.
Like a soft horizontal line traced by the wall in the middle of the room, the Legri bed seems to hover in the air, evoking a feeling of suspension and lightness.
Valet is a faithful assistant that receives our clothes after a busy day.
Freestanding Tag low table with different shapes, sizes and finishing options to adapt to individual needs.
NOVEL (curtain) design Lievore + Altherr Desile Park
TELON (walk-in closet) design Lievore + Altherr Desile Park with Ruga+Perissinotto
NOVEL MIRROR design Altherr Desile Park
LEGRI (bed) design Lievore + Altherr Desile Park
TAG (tables) design Altherr Desile Park
VALET (pouf) design Alberto Lievore
Project manager: Alberto Lievore, Jeannette Altherr
Art direction: Altherr Desile Park
Imagery: Alga Studio, Paolo Contratti
Styling: Leandro Favaloro