STAND #ArperValues

This year, continuing our longstanding collaboration with Arper, we focused on developing and extending their brand strategy via the communication of 6 core principles: lightness, family, balance, intuition, play, and color.

At Arper’s Milan booth, individually designed mini-expositions explored what these principles mean for Arper and us. We conceived each room as a dialogue between Arper’s collections and visual elements (custom images, videos, and interview texts) that explore a value.

The juxtaposition of products, images, and texts enabled inspiration via synergies and cross references. A clear visual connection runs through all of the design disciplines, from the product design through to the graphic design, styling, and architecture. In addition to the 6 vignettes, we incorporated comfortable public areas where people could meet: a central lounge area, around a long work table, at a café, a restaurant, and 3 meeting rooms.

We were also responsible for the Art Direction of the narratives for the News catalogue as well as the styling of both the booth and photography.



A perimeter to define space.
Paravan is sculptural in form and architectural in execution, both articulating and creating space. Like parentheses to enclose a conversation, Paravan creates intimacy in open areas with sound absorbing panels to support focus, concentration, and collaboration.



The Dizzie collection expands to include new white Italian marble tabletops.
Sleek and sophisticated, the marble tabletops are available in a bar and side table size, with two height options for each version. A sumptuous finish to Dizzie’s organic silhouette for home, hospitality, and contract uses.



The Arcos collection grows to include a three-seat option.
This new couch is expansive in form and minimal in expression. Retaining the same cast aluminum armrests that evoke classical archways and architecture, this new version provides generous length to comfortably accommodate three.



Duna’s 02 timeless silhouette is like a soft, enveloping flower — evoking the feeling of being held by a blossom.
To complement Duna’s 02 source of inspiration, it has been reimagined in sustainably-made shell options, a 100% recycled post-industrial material. Inspired by nature, in the service of nature.